peripheral persuasion example

To gain strength Cassius and Brutus create a conspiracy about Caesar to influence others to remove him from power. These cues can include the speaker's tone of voice, appearance, or association with other people or ideas. Use of celebrity endorsements. The process of persuasion involves you attempting to make a good argument or appeal to the emotions of someone to change their mind rather than forcefully convincing them. Persuasion is part of every aspect of our lives. a. celebrity endorsement. The good feelings, attractiveness and authority of the celebrity serve to make a convincing appeal to non-rational . This can be attributed to the fact Nokia brand is an established brand in the globe and the advertisement is just to reinforce their existence in the . In the example above, the message delivered by the first advertisement was that the vegetable juice would improve health and the immune system. Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998). User: 2. This route to persuasion is often slower than the peripheral route . Describe how the factors that compose persuasion affect the likelihood of taking either the central or the peripheral route to persuasion. One peripheral route persuasion example is a celebrity endorsement of a product. In the book, "Julius Caesar" persuasion is used to gain allies and power In the story, two of Caesar's long time friends, Cassius and Brutus, turn against him. For example, the communicator would appeal "throw your waste on the ground floor," and the people would oppose it because it is time-consuming and tiring . Persuasion describes various ways to influence people. In other words, we change our attitudes by carefully considering the evidence that is available to us. If the person being persuaded. c. attractive models. An argument (or piece of evidence) is only persuasive if it prompts favorable thoughts in the receiver. Weegy: An ad for a restaurant that shows a happy couple dining is an example of the peripheral route to persuasion. Companies do benefit from the attendance because AGM regulations may require a quorum for any valid resolution to be passed. b. positive emotions. Critical Thinking Questions: 1. In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. To influence someone, you have to make them change or decide. According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral. For example a consumer buys a brand of clothing because the model is good looking, rather . A research study done by Rule, et al., (1985) set out to determine if we have a persuasion schema or package of behaviors (tricks) for how we persuade people and are persuaded by them. For example, a car company seeking to persuade you to purchase their model . 2. Examples Of Persuasion In Julius Caesar. Peripheral tactics, rather than use cognitive or mindful work, employ automatic responses to subtle cues to persuade. A video of some great commercials that give powerful peripheral cues that demonstrate that part of persuasion in social psychology. . The central route is logic driven and uses data and facts to convince people of an argument's worthiness. One's attitudes and behaviour are also affected by other factors (for example, verbal threats, physical coercion, one's physiological states). In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. An example of this would be watching a political ad that features an endorsement from a celebrity. For example, in a speaker this would be things like the attractiveness, perceived authority, or superficial charm of the speaker instead of the quality or rationality of the message. Politicians want our vote, businesses want us to buy their products, and people want us to like them. The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content. . 1. The peripheral route to persuasion, on the other hand, relies on cues that are not related to the message itself. Product placement means putting a product with a clear brand or brand identity on a TV show or movie to promote the product (Gupta & Lord, 1998). Peripheral route to persuasion ads examples . Identify some tactics for resisting influence. It is a condition that "degenerates the nerve endings of sensory neurons and the loss of a group of factors stimulating nerve growth," or GDNF (Glial cell-derived neurotrophic factor). "The object of oratory alone isn't truth, but persuasion." View the full answer. Peripheral route - The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in th . Ans. An individuals status or position in an organization or society can lend itself to persuasiveness. Give an example (one not used in class or your text) of cognitive dissonance and how an individual might resolve this. An argument can be detrimental to the persuasion attempt if it is judged to be inaccurate or elicits mostly negative reactions such as counterarguments. In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. The Peripheral Route to Persuasion. b. positive emotions. The peripheral route to persuasion was first discussed by Richard Petty and John Cacioppo. 2. Which one of the following ads is an example of the peripheral route to persuasion? Here are 5 examples of peripheral routes to persuasion in everyday life . I am a busy senior who doesn't really have the time to think about the message, and since it isn't going to impact me, I really don't care to spend time carefully evaluating the message . What are Peripheral Route Persuasion Tactics? Provide an example . For example, in a speaker this would be things like the attractiveness, perceived authority, or superficial charm of the speaker instead of the quality or . . I followed the peripheral route to persuasion. The goal of this assignmentis for you to find examples of ads that use each route to persuasion andexplain how each was constructed to achieve its persuasion goals. They completed three different studies to find these answers. Being a 7-year-old, Liam was not very interested in. This is an example of the peripheral route of persuasion where attendance is motivated by issues that are different from the substance. The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content. Another example is clothing: A retailer may focus on celebrities that are wearing the same style of clothing. Airlines are known to hire attractive-looking air stewardesses. It was first discussed by Richard . Thus, the peripheral route depends on situational indicators. The peripheral route to persuasion is when a person is persuaded by something other than the argument or content of the message. For example, one season of the reality series American Idol prominently showed the panel of judges drinking out of cups that displayed the Coca-Cola logo. Thank you very much for your cooperation. Similarly, NGOs and other groups try to influence us on the heated topics, such as abortion, civil rights, environment. . In contrast, the direct method of persuasion relies on the logic of the presentation. To prepare for this assignment: Review Chapter 5 in the course text, paying particularattention to examples of central and peripheral route persuasion in mediaadvertisements. Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998). Persuasion, the process by which a person's attitudes or behaviour are, without duress, influenced by communications from other people. According to Petty and Cacioppo, there are two methods by which people can be persuaded: peripherally or . The Peripheral Route to Persuasion. User: 3. social psychology Persuasion is found everywhere in our society. Helen, from the opening example, was impressed by the arguments, so the . Examples of cues used in peripheral route persuasion include all of the following except _____. persuasion. What other products would be best sold using the peripheral route to persuasion? Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998). Peripheral Route Persuasion in Advertising Example The Nokia N80 advertisement presents a case in which the aim is not necessary to use a lot of effort in influencing the consumers' decisions. Therefore, the motivation that determines if the message will be elaborated on the central or peripheral route depends on different factors. When using . Persuasion is part of every aspect of our lives. c. attractive models. The Central Route to Persuasion occurs when attitudes are formed or altered due to carefully monitoring and thinking about the central merits of attitude-relevant information. For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, or We try to persuade a person to change the following things. Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998). Peripheral neuropathy is a disease that often accompanies those who have diabetes, meaning it affects millions people in the U.S alone. Politicians want our vote, businesses want us to buy their products, and people want us to like them. Examples of cues used in peripheral route persuasion include all of the following except _____. This is the peripheral route to persuasion - when people do not elaborate on a persuasive argument and instead are swayed by surface characteristics that are peripheral to the message. Transcribed image text: Define both central routes to persuasion and peripheral routes to persuasion. In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. a. celebrity endorsement. An example of the peripheral route to persuasion would be when someone agrees with a speaker because the speaker is attractive and brought pizza to the presentation. Hiring practices of staff or salespeople What kind of salespeople do companies hire? For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, or Product placement refers to putting a product with a clear brand name or brand identity in a TV show or movie to promote the product (Gupta & Lord, 1998). In fact, the peripheral path to persuasion may not even be noticed by the audience, for example, in the product placement strategy. The peripheral route to persuasion is directed at uninvolved consumers because it is more effective to attract the customer through peripheral advertising cues such as the specific attractive model in the advertisement or the setting of the advertisement. In fact, a peripheral route to persuasion may not even be noticed by the audience, for example in the strategy of product placement. In the first study, they asked participants to report whom they persuaded and who persuaded them. Give an example (one not used in class or your text) of cognitive dissonance and how an individual might resolve this. For example, if you're watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded. Examples of peripheral tactics include: Leverage Status.

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